CHEYENNE - Rocket Snacks & Beyond Candy Shop has announced the grand opening of their new store at Frontier Mall, next to Planet Fitness, and it's scheduled to occur on Sunday, October 12th from 1 PM to 5 PM.
History and recent events
Back in August 2024, Rocket Snacks (owned by Deb and Ed Reynolds) opened a kiosk at Frontier mall which offered various freeze-dried snacks. Inspiration for Rocket Snacks came from Laura, a friend of Deb's, who also previously operated a business that offered freeze-dried snacks. Rocket Snacks even expanded to offer their products at multiple businesses throughout Cheyenne as well as at farmers markets and craft shows.
 Rocket Snack's Kiosk celebrated its grand opening over Labor Day Weekend 2024 - Optopolis |
In early 2025, Deb and another friend of hers, Lori Chavez who operates Creator Created Create--together, the two started a new business called Friends Creative Studio which encompassed their own products in addition to products from various vendors.
Recently, Friends Creative Studio found that they had outgrown their old space, previously Samuel's Jewelers, and some things have changed. Going forward, Friends Creative Studio's new location (at the former Gymboree) is and will be owned entirely by Lori. The new Friends Creative Studio has already opened and recently celebrated its grand opening.
 Rocket Snacks display seen inside of Friends Creative Studio's first location - Optopolis |
On the other hand, Deb is expanding her freeze-dried snacks (and candy) business, Rocket Snacks, to have its very own location called Rocket Snacks & Beyond Candy Shop which is taking over one of Bourbon Street Candy's former storefronts. Most recently, this particular storefront next to Planet Fitness was occupied by First Class Painters. Long ago, many will remember a massage parlor used this space, and some may recall Pretzel Time at this location.
Rocket Snacks & Beyond Candy Shop announces grand opening
According to their latest Facebook post, Rocket Snacks & Beyond Candy Shop is offering 10% off storewide during the Grand Opening which will occur on Sunday, October 12th from 1 PM to 5 PM. Rocket Snacks & Beyond Candy Shop is located between SHIKI and Planet Fitness, space 67, at Frontier Mall--also across the hall from Dillard's.
 View of Rocket Snacks and Beyond Candy Shop before it started preparing for then-soon-to-be occupancy; since the time this photo was taken, the interior has been refreshed and now includes shelving for all the candy. - Optopolis |
It was back on October 1st that @RocketSnacksLLC posted to their Facebook page information regarding the grand opening and including a photo of a grand opening banner that they posted in the window of their soon-to-be physical storefront.
If you recently visited Rocket Snacks at the Farmers Market or other pop-up events, you may have also received a special card which, until October 31st and when presented in-store, can give you 10% off your purchase. The card states that Rocket Snacks & Beyond is, "Cheyenne's newest candy store - complete with freeze-dried snacks, nostalgic favorites, and unique treats."
 A recent post from @RocketSnacksLLC on Facebook includes information about the grand opening - Rocket Snacks and Beyond Candy Shop, via Facebook |
Although candy and freeze dried snacks are the main vocal point of Rocket Snacks & Beyond Candy Shop, other snacks like truffles, banana chips, caramel corn, and chocalate-covered pretzels will be avilable--in addition to all the various freeze-dried snacks. Rocket Snacks and Beyond is ultimately aiming to offer unique snacks that aren't easily found elsewhere, be it a-la-carte Jelly Belly jelly beans or various kinds of nostalgic snacks and candies.
Once Rocket Snacks and Beyond Candy Shop opens the doors to their new store, Frontier Mall will once again have two candy shops, the other one being Mexican Candy's which previously opened near the food court.
Ribbon Cutting and first day specials
In the evening before the store's first day, Optopolis confirmed with the owners of Rocket Snacks and Beyond Candy Shop that they plan to hold a ribbon cutting at approximately 1 PM on October 12th, the hour which the store is set to open to the public. In addition to having the entire store 10% off for the first day, early bird purchasers may receive a scratch off card that may allow you to get one bag of your choosing of Rocket Snacks free--IF it reveals an astronaut; cards are first come, first serve until they run out.
| Various perspectives of things at Rocket Snacks, seen the night before opening - Optopolis |
| If the above tour video of Rocket Snacks and Beyond doesn't load, click here to see it on YouTube. |
Furthermore, they have a retro gum ball machine in the store; Optopolis was told that if you manage to get a smiley face gum ball, you can get a small cup of salt water taffy at no charge--the small cups are seen at the front of the store. As of the night before opening, Rocket Snacks is on their final grind to get their, "beyond candy shop" open which includes installing their store signage onto their storefront and making sure everything is labeled.
Let us know...
Are you excited to see a fresh perspective on candy and snacks expanding at Frontier Mall? Let us know your thoughts in the comments!
PUBLISHED: 10/11/2025 at 11:00 AM MT
UPDATED: 10/11/2025 at 10:02 PM MT to add additional photos and details regarding grand opening, updated 11:14 PM to make minor correction/clarification in detail.
UPDATED: 11/09/2025 at 7:43 PM MT to embed video showing the store on opening day.
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