Cheyenne's Retail Minute
For the latest on Retail Minute,
please visit the Retail Minute LinkTree. Alternatively, if you like what you see, consider joining the
Retail Minute Patreon Page, OR you can pick up cool
merch from the Etsy Shop.
Cheyenne's Retail Minute is a print "blog"/newsletter.
Cheyenne's Retail Minute is a print take of capturing retail happenings in and around Cheyenne, Wyoming. Optopolis launched Cheyenne's Retail Minute in January 2026 in an effort to explore beyond the internet. This comes at a time when the internet is starting to see some stutters in the way people use this technology.
This print newsletter is available at 20+ locations across Cheyenne and Downtown Cheyenne, including S Greeley Loaf N Jug, Cheyenne Depot Plaza, Twinkle Twinkle Little Store (both), and many others listed on the Retail Minute LinkTree page.
You may be asking, What's Different? Cheyenne's Retail Minute includes more facets than can be included here on the BlogSpot page. Cheyenne's Retail Minute discusses all things retail in Cheyenne, whereas the BlogSpot page is hyper-family-friendly and typically avoids topics that may conflict with existing Blogger policies or Optopolis guidelines. Furthermore, each edition of Retail Minute includes additional context of certain things I discover or experience, things that just don't fit here on the BlogSpot page under the current circumstances. Not to mention...
Cheyenne's Retail Minute is PRINT-FIRST, meaning every article is first designed and considered for print instead of being built for social media and internet algorithms. Each edition of Retail Minute includes a collection of topics in manner which the Optopolis BlogSpot page simply cannot. As a result of this and above, only some articles make it to the BlogSpot page.
Release Timeline
Cheyenne's Retail Minute releases once per month, typically by or before the 23rd of the next month. The exact first date of availability will vary depending on the circumstances at hand and any circumstances not in Optopolis' control (such as adverse weather conditions). If you find yourself unable to get a copy at an in-person location, please consider joining the mailer's minute or full minute tiers on the Retail Minute Patreon Page, or grab individual copies from the Retail Minute section of the Optopolis Etsy Shop.
Retail Minute Lore
Although I officially tend to call this a "print newsletter" (and sometimes, a "print blog"), others have found their own words to use to describe Retail Minute such as...
- the "white magazine"
- simply a, "zine"
- a, "pamphlet"
- a, "paper" or "newspaper"
Retail Minute is a self-published journalistic outlet that is an extension off of the core of Optopolis and the Optopolis Blogspot page.
Some articles will eventually find their way to the Optopolis Blogspot page. In order for that to happen, the topic MUST be both written in the third person AND family-friendly (all ages). This means nothing in Draven's Stories can be reposted to here, and no smoke shops, liquor stores, or other 18+ or 21+ entities may be reposted. From there, Optopolis' discretion is the final line in the sand for whether an article gets republished to here. This is in an effort to maintain the standard you've come to expect from the Optopolis BlogSpot page. Currently, sponsored segments from the print segments also are not reposted to here.
More info...
Retail things/topics covered in Retail Minute typically must be timely meaning that they've happened in the last year (preferably within the last two months, but up to 365 days ago). Topics can include openings and closings; relocations; remodels, renovations, expansions; and must be local to Cheyenne. Topics can be outside of city limits, but still must be close enough to Cheyenne that most area-residents would consider it, "local." The exact line is subjective and considered on a case-by-case basis.
An exception exists for the Draven's Stories section which can be literally anything that intrigues me or that I otherwise experience. Also, Optopolis/Retail Minute updates, author info, and other Optopolis info may be included in any edition of Retail Minute as deemed applicable by me.
Learn more about Optopolis' entry into the print world by clicking here!
This page was last updated on this date: 2026/08/14