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2025
Cheyenne

High Country Harley-Davidson to close in Cheyenne (and Frederick)

High Country Harley-Davidson is closing both locations, Cheyenne WY and Frederick CO. They'll be winding down their association with HD this month.
High Country Harley-Davidson to close in Cheyenne (and Frederick)
Harley-Davidson sign seen near Maverik gas station sign and near East Lincolnway and Ridge Road

CHEYENNE / FREDERICK - High Country Harley-Davidson, a Harley-Davidson Motorcycle dealer with locations in Cheyenne, WY and Frederick, CO, announced on Facebook yesterday (July 1st) that they will soon be permanently closing both locations.

A glance at their history...

First, Cheyenne. An exact opening date of the Cheyenne location isn't currently known to Optopolis, but other sources can give an idea. Google Earth Satellite Imagery dated June 22, 1994 and credited to the U.S. Geological Survey shows the parcel of land not yet developed aside from the neighboring gas station which was then-called, "Total," per the 1994 Cheyenne City Directory.

The Laramie County Property Assessor GIS map indicates that the building was built in the year 1995. The name of the lot is called Wide Open Wyoming Real Estate LLC which has a mailing address located in Frederick, Colorado. This company is also listed as the applicant for their Wyoming Business filing, and it went inactive back in April 2025. The Wide Open Wyoming, LLC business filing, however, is still active.

1994 US Geological Survey Satellite Imagery versus 2023 Google Earth Satellite Imagery (Edited to add outline around site of building and higher-priority roadways) - Google Earth

The 1997 Cheyenne City Directory indicates that, at the time, the location was known as Maverick Cycles, not to be confused with the present-day, neighboring gas station called Maverik without a "c." By the time the 2000 Cheyenne City Directory was created, the location was displayed with two names: Maverick Cycles and Lee's Motorcycles, and these names also appeared together again in the 2001 directory.

Google Maps Street View from August 2011 displays branding for Maverick, Honda, and Harley-Davidson on the building, but no visible indication of Lee's Motorcycles. By or before July 2017, the location was rebranded to High Country Harley-Davidson. Update 07-10: A recent video from the High Country's main Facebook page indicates that it was about 14 years ago that High Country entered the Cheyenne market.

Maverick Motorsports signage seen on the Cheyenne Harley-Davidson location as of Sep 2011 - Google Maps Street View

In late 2024, it was reported by Cap City News' Stew Dyer that the 47th annual Cheyenne toy run event would be held to collect toys that were to be donated to the Salvation Army to help local families in need. Dyer mentioned that over 400 riders on 241 motorcycles were attracted to the event, and enough was donated that an entire horse trailer was filled with toys. A food drive was later held to collect items to support local veterans at the Cheyenne VA.

➥ A glance at the Frederick, CO location

Not to be confused with a now-closed and unrelated Harley Davidson located in Maryland; Frederick, Colorado's High Country Harley-Davidson is located on Monarch Street and near Colorado State Highway 52 at Interstate 25.

Frederick, Colorado's Harley-Davidson Dealership seen in September 2019 - Google Maps Street View

The building was, according to the Weld County Property Assessor, built in 2001. Google Maps Street View shows the building branded as Harley-Davidson since at least 2007. Bizapedia indicates that the registrant of that location is Wide Open Enterprises, LLC. Update 07-10: A recent video from the High Country's main Facebook page indicates that Longmont's High Country dates back to about 25 years ago.

High Country is closing in Cheyenne, Frederick

Late in the day of July 1st, 2025, High Country Harley-Davidson posted to their Facebook page that, "after 25 incredible years of serving the riding community, High Country Harley-Davidson of both Frederick, CO and Cheyenne, WY will be closing their doors permanently." They indicated that their association with Harley-Davidson is planned to be wound down by the end of July (although the stores won't close until the end of August).

Various perspectives of the Cheyenne High Country Harley-Davidson, seen as of July 1st, 2025 - Optopolis

In a visit to the Cheyenne location's vicinity on July 1st made by Optopolis, Harley's could still be seen on display in the show room, though the shop appeared to have already closed for the day. In the text of their Facebook post, High Country indicated that the closure will occur at the end of July, though they didn't include a closing date. It's not clear to Optopolis how the Toy Run will be affected.

Update 07-10: They aren't closed yet, closing after August ends.

At least a couple Cheyenne residents told Optopolis that the dealer had already closed, but their local Facebook page suggests very much otherwise. On July 4th, they specifically said they would be open from 9:30 AM to 3:30 PM. On Saturday, July 19th, they plan to have a Blowout Customer Appreciation BBQ event from 11 AM to 3 PM, during which visitors can get free BBQ and hang out at the shop.

Today (the day of this update), they also posted that they are holding a Christmas in July event that started on July 1st and will continue through July 31st. It says that H-D Orange Clothing is 20% off for week 1, Jewelry and Wallets are 30% off for week 2, Cleaning Products are 20% off for week 3, Metal Signs are 30% for week 4, and Leather JAckets are 20% off for week 5.

A live video from High Country's main Facebook page confirms that both stores will be open through the month of August, but will be closed beginning September 1st. However, after the end of July, they will no longer be Harley-Davidson dealers as their partnership comes to an end this month.

Update Aug 6th: The store has rebranded

Now that the partnership with Harley Davidson has been wound down, the HD branding has been removed from the majority of the Cheyenne location which is now simply called High Country Motorsports. According to the High Country Motorcycles Facebook page, the Frederick location is simply called, "High Country Motorcycles." The business is anticipated to close at the end of August. As of August 6th, the Cheyenne location's building is on the market. Some products and services are still available, but supplies are limited. Sales and Closeouts are also officially happening at both locations.

Let us know your thoughts...

What do you think should replace either of these two locations? Will you miss having a Harley-Davidson Dealer in your area? Do you think the Annual Toy Run should be continued by another Cheyenne business/organization? Let us know your thoughts in the comments.

Published: 07/02/2025 at 12:10 PM MT

Updated: 07/10/2025 at 2:51 PM MT to add new information about both stores.

Updated: 08/06/2025 at 8:35 PM MT to add new information about both stores.

Updated: 09/06/2025 at 6:54 PM MT to correct minor visual error.

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  1. I called just to be absolutely sure, as of July 11, 2025, the Cheyenne location is open till 5:30 PM today. Why someone thought it already closed is beyond me, only can assume they visited outside business hours then made their own assumption.
  2. The Harley Davidson franchise dealership started in the late 1960's at Lee's Motorcycles, which use to be located at 1115 S. Greeley Hwy. Back then, it was a Harley-Davidson and Honda dealership. Lee's Motorcycles originally opened in 1948 when Lee Cederburg purchased Davis Cycles, an Indian Motorcycle dealership.

    In 1981, the Cederburg family sold the franchise to Jack Ross and Gary (unknown), but not the physical property. They operated the dealership under the badge Maverick Cycles. Jack bought out Gary and he moved the dealership to the East Lincolnway location in the early 2000's. Sometime in the mid-2000's, Jack Ross sold the business and it was rebranded as High Country Harley Davison & Honda. During the time it has operated as High Country, the Honda franchise was partially abandoned, only keeping a line of generators, lawn mowers & snowblowers. Eventually the entire brand (Honda) was dropped from their product offerings.
    1. Oh wow, that's some information I hadn't yet come across. This is one of those topics which is severely under-discussed on the web, so it's hard to find much information without doing offline research. I imagine if I went through the archived newspapers, I'd probably be able to have figured out more of the history, but it's just not something I'd done for this place as that research takes a while. This kind of research is often an activity I reserve for Deep Dives on the YouTube channel due to the nature of spending time looking into a topic. Something told me some of the history of this place went farther back, though, so that's cool to learn!

      Oh, I recognize that building on South Greeley! They had those transformers-looking statues standing out front for a while... I dunno if they are still there or not. A search on DuckDuckGo for the address returned an image from 2018 of a motorcycle shop called Garage 33 that displays a bunch of pocket dirt bikes that they'd just got in stock.
    2. Hopefully I didn't come across as condescending ...just figured the full history would be interested to you. In full disclosure, Lee Cederburg was my grandfather. He revived Lee's Motorcycles after my grandma passed back in 1998. He wasn't a franchised dealer of any kind at that point, and just sold used bikes, parts, tires, etc. and offered repair services. He passed in 2011 and my father wasn't interested in "keep'n on, keep'n on". The physical property had been rented to a number of different kinds of business ventures since that time and my Dad sold the entire property back in 2022.
    3. Ah, no, you didn't; I am interested in learning more about places here. The building on S Greeley definitely looks like it's had some usage over the years. I see that, though, in Google Street View; Sep 2011, still had Lee's Motorcycles there. Even August 2007, looks like the shop was called Capital Motorycles back then.

      Google says DK Auctions (the place I'm thinking of with the robot statues) is closed, sadly.
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